Browse Items (644 total)

  • Collection: Faculty of IT Business

An analysis of the impact of strategic marketing on profitability of rural banks–A case study of Dangme Bank.pdf
The purpose of this study is to examine the factors that influence strategic marketing in relation to profitability in rural banking in Ghana. The research was conducted to see how management and employees follow strategic marketing programmes in…

amoako-2021-distribution-intensity-and-purchase-behavior-mediating-role-of-brand-equity-in-oil-marketing-companies (2).pdf
The purpose of this research study is to investigate the relationship between distribution intensity and purchase behavior of customers in the downstream petroleum industry in Ghana mediated by brand equity. Brand equity components are brand…

This study sought to find out the disruptions faced by Small and Medium Enterprises (SMEs), as a result of the outbreak of the COVID-19 pandemic, the survival strategies that they employed to remain operational and the lessons thereof, beyond the…

The study is designed to establish the impact of Generation Z users' contributions towards sustainable continued use of mobile money service for fee payment among university students. Data for the study were gathered from 1211 students at three…

Iskandar+Hadamean+Innovator+(5).pdf
The purpose of this study was to examine the influence of service quality on the community
satisfaction of users of the Kalianda – Sebesi Island BOM crossing service at the South Lampung
Regency Transportation Office. The data analysis used is…

26164 MOGAJI_Assessment_Of_The_Quality_Of_Course_Information_Of_African_Universities_(AAM)_2019.pdf
Deciding which university to attend and what course to study are essential choices for
prospective students. Given Universities’ websites have been considered a vital source of
information for prospective students, this study explores the quality…

The Career Commitment of Contingent Employees: Evidence of On-Site Engineers in Semiconductor Industry

Burnham_Laura_Thesis_Final_Museological_Representations_of_African_American_History_Cultures_and_Experiences.pdf
My thesis comparatively analyzes museological representations of African-American
history, cultures, and experiences in four museums: the Birmingham Civil Rights Institute
in Birmingham, Alabama; the DuSable Museum of African American History in…

Dark tourism and its implications have been gaining significant prominence in both the literature and in practice in recent years. Moving conceptualizations of dark tourism forward, we utilize the interpretative phenomenological frame to investigate…

naeem-kashif-2018-discovering-the-motives-to-browse-internet-among-mba-students-an-interpretivist-investigation.pdf
This study aims to discover motives to browse Internet among MBA students from Pakistan to understand its role to facilitate
student leaning in business schools. The data is collected by means of focus groups and Facebook posts to discover motives…
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