Dublin Core
Title
Minding the Gap: An assessment of the quality of course
information available on the websites of African Universitie
information available on the websites of African Universitie
Creator
Robert Ebo Hinson
Description
Deciding which university to attend and what course to study are essential choices for
prospective students. Given Universities’ websites have been considered a vital source of
information for prospective students, this study explores the quality and quantity of
information about undergraduate programs available in African Universities. The study
adopts the ALARA Model of Information Search on website, a novel methodology, which
brings together case study research, stakeholder roleplay and netnography. Taking the role of
a prospective student, the research explores the availability, location, accessibility, relatability
and actionability (ALARA) of information provided on University websites. The study found
that prospective students are short-changed as the Universities are not providing enough
information for them to decide. More than 70 per cent of the best Universities in Africa did
not provide any information for their prospective students about the programs they intend to
study. The study offers both theoretical and managerial implication. It extends knowledge
about marketing higher education, understanding student information search. The study also
highlights implication for University Managers, Academic staff, Marketing Communication
Team, Information and Communications Team and other teams responsible for developing
and updating the Universities’ website with current and relevant information about the
programs offered by the University
prospective students. Given Universities’ websites have been considered a vital source of
information for prospective students, this study explores the quality and quantity of
information about undergraduate programs available in African Universities. The study
adopts the ALARA Model of Information Search on website, a novel methodology, which
brings together case study research, stakeholder roleplay and netnography. Taking the role of
a prospective student, the research explores the availability, location, accessibility, relatability
and actionability (ALARA) of information provided on University websites. The study found
that prospective students are short-changed as the Universities are not providing enough
information for them to decide. More than 70 per cent of the best Universities in Africa did
not provide any information for their prospective students about the programs they intend to
study. The study offers both theoretical and managerial implication. It extends knowledge
about marketing higher education, understanding student information search. The study also
highlights implication for University Managers, Academic staff, Marketing Communication
Team, Information and Communications Team and other teams responsible for developing
and updating the Universities’ website with current and relevant information about the
programs offered by the University
Source
https://gala.gre.ac.uk/id/eprint/26164/7/26164%20MOGAJI_Assessment_Of_The_Quality_Of_Course_Information_Of_African_Universities_%28AAM%29_2019.pdf
Language
English