This open source textbook is derived from many sources, initially from the Principles of Management by Carpenter, Bauer, and Erdogan, but there is abundant new content as well. It is published under a Creative Commons license and as such there is no…
This text is an introductory subject in the field of electric power systems and electrical to mechanical energy conversion. Electric power has become increasingly important as a way of transmitting and transforming energy in industrial, military, and…
This text is devoted to probability, mathematical statistics, and stochastic processes and is intended for teachers and students of these subjects. The site consists of an integrated set of components that includes expository text, interactive web…
Interpersonal Communication: Context and Connection provides an engaging overview of interpersonal communication grounded in theory, research, and practical application, with an eye to the lived experience of college students. The first three…
This open access book investigates how digitalization and service infusion are changing service provision and the customer experience. It highlights the central role of service management and service innovation in making these changes not only appear…
This work examines the implications of AI on ethics, and vice versa, in higher education. It discusses these issues from the perspectives of students, educators, and administrators. Topics include types of AI deployment and integration, the impact of…
Applied Business Analytics for Marketing Decision-Making is an applied textbook designed to help students use data, analytical methods, and visualization to support marketing and business decisions. Written for graduate students in marketing,…
This open access textbook introduces beginning undergraduate students and high school students to the world of quantum mechanics and atomic spectroscopy. Requiring no previous knowledge of physics and no math beyond basic algebra and sines and…
Business Law I Essentials 2e is a brief introductory textbook designed to meet the scope and sequence requirements of courses on business law or the legal environment of business. The concepts are presented in a streamlined manner and cover the key…
This textbook is designed to meet the scope and sequence of your course. Principles of Finance 2e provides a strong foundation in financial applications using an innovative use-case approach to explore their role in business decision-making. An array…