Browse Items (3135 total)

This paper offers views on some current and future trends in marketing. The content is based on recent literature and on what is happening in the business world. The study explains digital marketing communication and it impact on organizational…

The Emerging markets (EMs) and Frontier markets (FMs) within today’s global business economy function as the central engines of growth. Populations which previously had limited or no access to modern technological advances now enjoy product and…

The main objective of the study was to examine the effect of celebrity endorsement on brand promotion using Kabfam Ghana as case study. The study took a descriptive approach to the subject. The population of the study comprised all employees of…

While traditional economic theory focuses on prices and games, this book models how economic stability is maintained through four alternative societal conventions: Power Relations: Stronger agents compelling compliance from weaker ones. Social Norms:…

Microwave and RF Design: Radio Systems is a circuits- and systems-oriented approach to modern microwave and RF systems. Sufficient details at the circuit and subsystem levels are provided to understand how modern radios are implemented. Design is…

Microwave and RF Design: Modules focuses on the design of systems based on microwave modules. The use of modules has become increasingly important in RF and microwave engineering for rapidly realizing high-performance microwave systems. When…

Microwave and RF Design: Amplifiers and Oscillators presents the design of amplifiers and oscillators in a way that enables state-of-the-art designs to be realized. Detailed strategies and case studies are presented. The design of competitive…