Dublin Core
Title
Assessing the Impact of Big: Data on the Growth of Smes Industry in Ghana
Creator
Prince Paa Kwesi Essandoh
Description
Small and medium-sized enterprises (SMEs) are non-subsidiary, independent firms which employ fewer than a given number of employees and these numbers differs from one country to the other. Notably, Small-and Medium-sized businesses (SMEs) often lack the resources to invest significantly on technology needed to leverage big data. Therefore SMEs can take advantage of cloud computing techniques to avail the advantages of big data without significant investments in technology and manpower. Big data have been regarded as a strategic approach for organizations to enhance their effectiveness through technology adoptions and implementation. This study seeks to find out how the concept of big data can impact on the growth of the SME sector in Ghana. The researcher employed a mixed methodology approach in undertaking this study. Both simple random and purposive sampling techniques would be used to select the two SME entrepreneurs who use big data for their operations; purposive sampling was used because the respondents might offer biased responses based on their position and expertise. The study found out that that perceived advantages, ease of use and compatibility of big data technologies have wide-scale impacts on SMEs’ current adoption level and future usage plan. However, interestingly, perceived costs of implementing big data revealed a more diverse picture. It was shown that big firms would not view costs as a major adoption barrier in the future, while most small businesses are still currently concerned about the implementation and maintenance costs. The study recommended that in the future this research should be examined in a few chosen or specific industries to test for generalisability, particularly among those with different business models
Subject
Msc. Management Information Systems
Publisher
Ghana Technology University College
Date
September 2017
Contributor
Dr. Ezer Osei Yeboah-Boateng