Browse Items (645 total)

  • Collection: Faculty of IT Business

Examining-the-marketing-corporate-social-responsibility-nexus.pdf
Purpose – The purpose of this paper is to examine how corporate social responsibility is incorporated
into marketing strategy for a leading telecommunications firm (MTN) in Ghana. The paper examines the
corporate social responsibility practices of…

Examining-the-marketing-corporate-social-responsibility-nexus.pdf
Purpose – The purpose of this paper is to examine how corporate social responsibility is incorporated
into marketing strategy for a leading telecommunications firm (MTN) in Ghana. The paper examines the
corporate social responsibility practices of…

This paper presents preliminary findings from an ongoing investigation into the effect of continuous professional development (CPD) on the teaching of university lecturers. We sought to explore the experiences of lecturers who have taken part in CPD…

This paper presents preliminary findings from an ongoing investigation into the effect of continuous professional development (CPD) on the teaching of university lecturers. We sought to explore the experiences of lecturers who have taken part in CPD…

This paper presents preliminary findings from an ongoing investigation into the effect of continuous professional development (CPD) on the teaching of university lecturers. We sought to explore the experiences of lecturers who have taken part in CPD…

Exploring-Consumers'-Intention-to-Adopt-Mobile-Pay.pdf
In this paper, the authors examined consumers’ intention to adopt and use mobile payment methods in
Ghana. Data for the study was obtained from a sample of 260 respondents through online and direct
survey using structured questionnaire. Structural…

Exploring-Consumers'-Intention-to-Adopt-Mobile-Payment-Systems-in-Ghana.pdf
In this paper, the authors examined consumers’ intention to adopt and use mobile payment methods in
Ghana. Data for the study was obtained from a sample of 260 respondents through online and direct
survey using structured questionnaire. Structural…

Purpose The study sought to assess the nexus between components of perceived justice and satisfaction, trust and loyalty with service recovery. Design/methodology/approach Survey data were gathered from a sample of 300 clients from 8 midscale hotels…

10-1108_jhti-03-2020-0034.pdf
Purpose
The study sought to assess the nexus between components of perceived justice and satisfaction, trust and loyalty with service recovery.
Design/methodology/approach
Survey data were gathered from a sample of 300 clients from 8 midscale…
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