Dublin Core
Title
Exploring users’ continuance intention towards mobile SNS: A mobile value perspective
Creator
Aseda Mensah, Kwame Simpe Ofori, George Oppong Appiagye Ampong, John Agyekum Addae, Affoue Nadia Kouakou, John Tumaku
Description
The functionalities of most Social Networking Sites allow users to enjoy practical benefits like maintaining important social and business relationships, communicating with others, and getting feedback on important shared information. However, the place of SNSs as a source of entertainment and enjoyment is also well-documented. The purpose of the paper is to identify the factors that predict continuance use of social networking sites from the perspective of mobile value. Data was collected from 452 students in three leading universities in Ghana and analyzed with Partial Least Square-Structural Equation Modeling. Results from the study revealed that both hedonic value and utilitarian value were significant predictors of continuance intention. Satisfaction was also found to be a significant predictor of continuance intention. In all, the model accounted for 55.6% of the variance in continuance intention. The …
Publisher
Springer International Publishing
Date
2019
Source
https://scholar.google.com/citations?view_op=view_citation&hl=en&user=NogL9W0AAAAJ&cstart=20&pagesize=80&citation_for_view=NogL9W0AAAAJ:ufrVoPGSRksC
Language
English