Exploring users’ continuance intention towards a peer-to-peer accommodation sharing platform

10-1108_jhtt-04-2020-0074.pdf

Dublin Core

Title

Exploring users’ continuance intention towards a peer-to-peer accommodation sharing platform

Creator

Kwame Simpe Ofori, Junwu Chai, Ogechi Adeola, Aidatu Abubakari, George Oppong Appiagyei Ampong, Stephen Mahama Braimah, Richard Boateng

Description

Purpose
Focused on peer-to-peer accommodation sharing, this paper aims to investigate the effect of perceived value on the two dimensions of satisfaction (transaction- and experience-based) and continuance intention involved in using a platform featuring triadic relationships.
Design/methodology/approach
Survey data were collected from 392 Airbnb users and analysed using the partial least squares approach to structural equation modelling.
Findings
All dimensions of perceived value had a significant effect on transaction-based satisfaction. Symbolic value did not have a significant effect on satisfaction. Transaction- and experience-based satisfaction had a significant effect on continuance intention.
Research limitations/implications
The findings highlight the differential effects of dimensions of perceived value for understanding customer satisfaction and continuance intention in the peer-to-peer accommodation …

Publisher

Emerald Publishing Limited

Date

2023

Source

https://scholar.google.com/citations?view_op=view_citation&hl=en&user=NogL9W0AAAAJ&cstart=20&pagesize=80&citation_for_view=NogL9W0AAAAJ:9ZlFYXVOiuMC

Language

English