Brands are important for both consumers and frms. While strong brands
bring fnancial benefts to frms and help them diferentiate themselves
from competing products, it also gives assurance to consumers and helps
assuage the tension involved in…
 The study seeks to investigate Ghanaian bank customers’ ranked preference for corporate social responsibility (CSR) initiatives and determine which initiative has the greatest effect on attitude and behaviour toward banks. A sample of 384 retail…
This study examines the miscellany of illiterate banker‟ s choice of bank using Fuzzy Importance-Performance Analysis (IPA) and multiple regression analysis. The authors deployed inductive reasoning to identify dimensions and items to measure the…
This study empirically examines the effect of foreign banks entry on banking efficiency scores, using the truncated regression data envelopment analysis model for 25s banks in Ghana, over a 6‐year period (2010–2015). We decompose the efficiency…
Distributed generation presents the potential solution to the power deficit problem faced in developing counties by encouraging local generation with renewable energy resources that are abundantly available in some part of the world, especially in…