Browse Items (2905 total)

Purpose
– The purpose of this paper is to examine how market leaders use marketing strategies to maintain strong performance in their respective sectors within different economic contexts in an emerging developing…

A reconciliation of the disagreement on whether financial globalization (FG) affects ecological footprint through the scale, technique and composition effects cannot be achieved without an explicit understanding of the direct and indirect…

Purpose
Digital tourism has drawn the attention of researchers around the globe. This study aims to assess the digital tourism experience for tourist site revisit from an emerging market perspective.
Design/methodology/approach
Anchored on the…

This study sought to explore the trade-off between liquidity and the profitability of non-financial firms listed on the Ghana Stock Exchange (GSE). A panel data extracted from the audited and published annual reports of fifteen (15) selected firms…

This study investigates how customer value mediates the relationship between relationship marketing and firm value, and how brand equity mediates the relationship between relationship marketing and firm value in the telecommunications industry in…

In 2019, the brand consultancy Interbrand ranked the world’s most important
brands. Based on the perception of the brand across the world, the value that
the brand adds to the company, and the brand’s future plans, Interbrand positioned Coke as the…

Today's sales force play crucial roles and are considered essential and strategic for enhancing competitiveness and sales growth. Thus, effective management of the sales force has assumed top priority for the marketing function in organizations,…

The purpose of this study was to examine the relationship between liquidity and the financial performance of non-financial firms listed on the Ghana Stock Exchange (GSE). Panel data extracted from the audited annual reports of 15 listed non-financial…

PurposeThe purpose of this paper is to explore the possible effects of corporate environmental activities on sustainable competitive advantage through the mediation of leadership factors and effective implementation strategies.…

This study sought to explore the connection between cash flows and the financial performance of non-financial firms listed on the Ghana Stock Exchange (GSE). Specifically, the study sought to examine the association between cash flows and the firms’…