Digital tourism experience for tourist site revisit

Dublin Core

Title

Digital tourism experience for tourist site revisit

Creator

Alexander Preko, George Kofi Amoako, Robert Kwame Dzogbenuku, John Kosiba

Description

Purpose Digital tourism has drawn the attention of researchers around the globe. This study aims to assess the digital tourism experience for tourist site revisit from an emerging market perspective. Design/methodology/approach Anchored on the social cognitive theory, the study employed a quantitative method, using the convenience sampling to select 328 participants who responded to tourism and technology sharing items through an online questionnaire. The study's hypotheses were tested utilizing structural equation modelling. Findings The results suggest a significant influence of technology-based service innovativeness on service value, tourist site revisits and experience sharing through technology. Further, the findings also revealed the significant influence of service value on tourist site revisit and experience-sharing through technology. Research limitations/implications This study was conducted with …

Publisher

Emerald Group Holdings Ltd.

Date

2022

Source

https://scholar.google.com/citations?view_op=view_citation&hl=en&user=hXmr_bYAAAAJ&cstart=20&pagesize=80&citation_for_view=hXmr_bYAAAAJ:U3qCfcK-7lkC

Language

English