Browse Items (3135 total)

This book is designed as a short and introductory resource specifically aimed to help students grasp key concepts typically found in undergraduate psychology statistics subjects. It was initially developed for online and intensive programs, which are…

Patrick Hurley’s A Concise Introduction to Logic (14th Edition) is a premier textbook for mastering argument construction and evaluation. Celebrated for its clear, thorough, and student-friendly approach, this market-leading text transforms complex…

This chapter proposes that customer relationship management (CRM) activities of firms do have influence on trust developed by customers on digital platforms of firms. Similarly, e-commerce activities also impact the trust of customers on the digital…

This chapter examines the effect of green advertising and packaging activities on sustainable competitive advantage—the mediation role of effective implementation strategies. The study proposes that corporate environmental activities such as green…