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Fundamentals of Successful Marketing is an open educational resource (OER) published by the University of Waikato. This book is designed to deliver foundational concepts, terms, and frameworks commonly needed in an introductory course on marketing.

Security is one of the increasingly significant issues given advancements in technology that harness data from multiple devices such as the internet of medical devices. While protecting data from unauthorized user access, several techniques are used…

Economic and non-economic motives for gambling may amplify anxiety and depression among young adults. On the grounds that online gambling is highly addictive, it is imperative to assess significant contributory factors in gambling that aggravate…

Business analytics is a new, expanding subfield with fuzzy edges that overlap into a variety of other established disciplines, including economics, econometrics, computer science, data science, finance, statistics, mathematics, and even psychology.…

Scholarship on Nawuri history, sociocultural, economic and political institutions and organizations has provided little space for gender issues. Similarly, the narratives on the Nawuri-Gonja conflict, particularly its resolution and search for peace,…

Forging sustainable development must explicitly commit to gender issues in the management of enterprises in Africa. However, advancing both gender equality and creating sustainable pathways present pressing problems. This book chapter examines the…