Dublin Core
Title
Fundamentals of Successful Marketing:An Introduction to Marketing Concepts
Creator
Roy Larke
Description
Fundamentals of Successful Marketing is an open educational resource (OER) published by the University of Waikato. This book is designed to deliver foundational concepts, terms, and frameworks commonly needed in an introductory course on marketing.
Subject
Marketing
Publisher
University of Waikato
Date
2025
Format
PDF
Rights
This work is licensed under a Creative Commons Attribution 4.0 International License.
Language
English
Type
Text