Dublin Core
Title
Assessment of the Challenges in the Adoption Of Mobile Banking Services in Ghana: A Case Study Of Accra Metropolitan Assembly.
Creator
Mayi Gbande
Description
Mobile banking is a new banking medium which allows users to conduct financial services at any place and at any time through mobile devices. Banks in Ghana through partnerships have
implemented mobile banking services in order to provide affordable and convenient banking services to its users. However, there are concerns raised pertaining to the challenges users face in the adoption of mobile banking services which needs to be addressed else much results will not be achieved despite the huge investment and efforts mobile banking service providers put in. This research examines the challenges in the adoption of mobile banking services in Ghana by extending the renowned framework of Technology Acceptance Model (TAM). The study
employed a cross sectional survey design. Data for this study was collected through a structured questionnaire in townships around Accra Metropolitan Area. The research revealed that customers will consider adoption mobile banking as long as it is perceived to be useful and easy to use. The study also revealed that performance risk, social risk, financial risk, security risk,
perceived trust and perceived cost have significant effects on the adoption of mobile banking services with the exception of time risk which was found to have no significant effect on mobile
banking services adoption. The most critical challenges customers face in the usage of the service were network problems, security/privacy concerns, lack of trust of third party agents and the lack of proper regulatory systems. It was also developed that the issues pertaining to reliable connectivity, utilization cost and fraud risks if reduced to the barest minimum will make the use of mobile banking services more attractive.
Keywords: Mobile banking services, Technology Acceptance Model, Ghana.
implemented mobile banking services in order to provide affordable and convenient banking services to its users. However, there are concerns raised pertaining to the challenges users face in the adoption of mobile banking services which needs to be addressed else much results will not be achieved despite the huge investment and efforts mobile banking service providers put in. This research examines the challenges in the adoption of mobile banking services in Ghana by extending the renowned framework of Technology Acceptance Model (TAM). The study
employed a cross sectional survey design. Data for this study was collected through a structured questionnaire in townships around Accra Metropolitan Area. The research revealed that customers will consider adoption mobile banking as long as it is perceived to be useful and easy to use. The study also revealed that performance risk, social risk, financial risk, security risk,
perceived trust and perceived cost have significant effects on the adoption of mobile banking services with the exception of time risk which was found to have no significant effect on mobile
banking services adoption. The most critical challenges customers face in the usage of the service were network problems, security/privacy concerns, lack of trust of third party agents and the lack of proper regulatory systems. It was also developed that the issues pertaining to reliable connectivity, utilization cost and fraud risks if reduced to the barest minimum will make the use of mobile banking services more attractive.
Keywords: Mobile banking services, Technology Acceptance Model, Ghana.
Subject
MSc. Management Information Systems
Publisher
Ghana Technology University College
Date
September, 2016
Contributor
Mr. Dominic K. Louis