Do green knowledge and attitude influence the youth's green purchasing? Theory of planned behavior

Do green knowledge and attitude influence the youth's green purchasing.pdf

Dublin Core

Title

Do green knowledge and attitude influence the youth's green purchasing? Theory of planned behavior

Creator

George Kofi Amoako, Robert Kwame Dzogbenuku, Aidatu Abubakari

Description

Purpose
The paper examines the role of green knowledge and green attitude in purchasing behavior of the youth in Ghana. This study focuses on investigating how green value and green trust mediates the relationship between green knowledge and green attitude and purchase behavior of the youth in Ghana.
Design/methodology/approach
A quantitative approach was used. A total of 417 respondents were selected using convenient sampling method. Respondents were selected at leading shopping malls (grocery stores) in Accra the national capital of Ghana. Data was analyzed using the partial least square (PLS). Structural equation modeling (SEM) was used to investigate the relationship among the variables.
Findings
The findings indicate that there is a positive and significant relationship between green knowledge and purchasing behavior and also that there is a positive and significant relationship between …

Publisher

Emerald Publishing Limited

Date

2020

Source

https://scholar.google.com/citations?view_op=view_citation&hl=en&user=hXmr_bYAAAAJ&citation_for_view=hXmr_bYAAAAJ:5rMqqAh47xYC

Language

English