Dublin Core
Title
Morphemic Patterns of Pharmaceutical Brand Names on The Ghanaian Market
Creator
AE Kongo, DA Fenyi, I Jones-Mensah, MO Tabiri
Description
Purpose: This study aims to analyse the morphemic structures employed by pharmaceutical companies in naming medicine brand names and explore how these naming patterns reflect the brands' perceived effects on users.
Design/Methodology/Approach: Using the purposive sampling technique, the researchers sampled 1,000 medicine brand names fully registered under the Food and Drugs Authority (FDA) of Ghana and applied Katamba’s Lexical Morphology Theory to identify the morphemic structures used in composing these names.
Findings: The analysis revealed that the medicine brand names incorporate elements such as Generic Names (GN), Dosage Forms (DF), Manufacturers’ Names (MN), Local Representatives (LR), and Zero Criteria. Furthermore, the findings indicate that the morphemic patterns of medicine brand names on the Ghanaian market are structured mono-morphemically, incorporating coinages and borrowings, as well as di-morphemically and poly-morphemically, both of which involve blending and compounding word-formation processes.
Design/Methodology/Approach: Using the purposive sampling technique, the researchers sampled 1,000 medicine brand names fully registered under the Food and Drugs Authority (FDA) of Ghana and applied Katamba’s Lexical Morphology Theory to identify the morphemic structures used in composing these names.
Findings: The analysis revealed that the medicine brand names incorporate elements such as Generic Names (GN), Dosage Forms (DF), Manufacturers’ Names (MN), Local Representatives (LR), and Zero Criteria. Furthermore, the findings indicate that the morphemic patterns of medicine brand names on the Ghanaian market are structured mono-morphemically, incorporating coinages and borrowings, as well as di-morphemically and poly-morphemically, both of which involve blending and compounding word-formation processes.
Date
2025
Source
https://scholar.google.com/citations?view_op=view_citation&hl=en&user=c6aHdPkAAAAJ&citation_for_view=c6aHdPkAAAAJ:kNdYIx-mwKoC
Language
English