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Assessment of Personality Traits, Personality Model and University Systems to Enhance Entrepreneurial Intention in Ghana HEI Context.
The paper contributes to the existing literature in assessing the contributions of Personality Traits, Personality Models, and University Systems that enhance entrepreneurial intentions (EIs) in Higher Education to produce entrepreneurial mindset…
Assessment of the traits which transform the orientation of students and faculty members that impact their entrepreneurial intentions
This research article looks at the personality traits that impart Entrepreneurial Intentions (EI) among students and faculty members in selected Universities of Ghana. The study broadly considers how personality traits and behavior, personality…
Digital Marketing Strategy
The Internet has transformed how businesses conduct their activities and how consumers go about buying products. This textbook provides an overview and introduction to digital marketing strategy. It discusses how digitalization has transformed how…
