Browse Items (3075 total)

Of rapidly growing importance to practitioners and scholars is customer brand engagement and customer experience. The study examines the mediating effect of online brand engagement in the relationship between customer satisfaction, electronic…

Purpose This study seeks to assess the mediating role of financial service branding on investment decisions from the perspective of financial service investors. Design/methodology/approach Field data were obtained from 403 individuals and corporate…

Purpose
This study seeks to assess the mediating role of financial service branding on investment decisions from the perspective of financial service investors.
Design/methodology/approach
Field data were obtained from 403 individuals and…

Nixtamalization is a traditional process that improves the nutritional quality of corn. To provide a means of utilizing the nutritional benefits of nixtamalized corn and improve product acceptability, lactic acid fermentation was applied. The…

This study sought to explore the nexus between asset tangibility and the financial performance of non-financial firms listed on the Ghana Stock Exchange (GSE). Specifically, the study sought to; examine the association between tangibility and the…