The Experience Logic as a New Perspective for Marketing Management

(International Series in Advanced Management Studies) Tonino Pencarelli, Fabio Forlani - The Experience Logic as a New Perspective for Marketing Management-Springer International Publishing (2018).pdf

Dublin Core

Title

The Experience Logic as a New Perspective for Marketing Management

Creator

Tonino Pencarelli, Fabio Forlani

Subject

Advance Marketing Management

Publisher

Springer International Publishing

Date

2018

Format

PDF

Language

English

Type

Text