Browse Items (2920 total)

Using social identity theory and social capital theory as a backdrop to understand the context of subsistence marketplaces, this
study investigates how rural micro and small businesses engage in marketing practices and how poverty reduction policies…

Purpose
The purpose of this paper is to explore how lecturers in both public and private universities in Ghana are motivated to take up teaching as a career using Herzberg’s two-factor theory.
Design/methodology/approach
In this paper, qualitative…

The factors affecting students’ choice of higher education is essential for the university’s
management. Various research across the world has been carried out to understand how students
select their preferred universities for tertiary study;…

Abstract
The purpose of this paper is to assess hotel websites as a marketing communication tool using Kent and Taylor’s (1998) dialogic principles. This study was executed qualitatively using content analysis of 42 hotel websites
in Ghana. The…

This study seeks to identify and explain the ethical challenges in advertising, the effects of advertisements targeting children and some unethical advertisements. It also studies the ethical issues in advertising and gives examples of local Ghanaian…

The objective of the study was to assess how banks adopt a two-way communication approach in communicating with their customers. It further examined the difference that exists between the websites of locally and
foreign owned banks operating in…

Issues concerning society are everybody's business. Therefore, individuals, larger or smaller groups, formal or informal entities, public or private firms, governmental or non-governmental organisations who are key stakeholders of society must always…