Dublin Core
Title
The Digital Marketing Handbook: Deliver Powerful Digital Campaigns
Creator
Kingsnorth, Simon
Description
Build, implement, and optimize your digital marketing campaigns with this indispensable guide, which covers everything from SEO, social media, paid search, and display advertising.
The Digital Marketing Handbook takes the reader step by step through the various components of B2B and B2C online marketing, making it an essential companion to every marketer's desk. Highly practical in approach, it features tips, platform recommendations, and common pitfalls to watch out for, as well as examples from global brands including Google, Amazon, and Nissan. Detailed guidance is provided for key areas such as creating content that excites, informs, and converts; using marketing automation; and analyzing your results to maximize performance.
Written by recognized industry expert and bestselling author Simon Kingsnorth, The Digital Marketing Handbook brings together reliable and actionable insights into one complete resource. Also covering how to manage affiliates and partnerships to deliver highly targeted leads and provide customer service that achieves high review scores and builds loyalty, it is accompanied by online templates and interactive tools to use in practice. This book is an essential blueprint for marketing professionals to deliver the best results from their digital marketing campaigns.
The Digital Marketing Handbook takes the reader step by step through the various components of B2B and B2C online marketing, making it an essential companion to every marketer's desk. Highly practical in approach, it features tips, platform recommendations, and common pitfalls to watch out for, as well as examples from global brands including Google, Amazon, and Nissan. Detailed guidance is provided for key areas such as creating content that excites, informs, and converts; using marketing automation; and analyzing your results to maximize performance.
Written by recognized industry expert and bestselling author Simon Kingsnorth, The Digital Marketing Handbook brings together reliable and actionable insights into one complete resource. Also covering how to manage affiliates and partnerships to deliver highly targeted leads and provide customer service that achieves high review scores and builds loyalty, it is accompanied by online templates and interactive tools to use in practice. This book is an essential blueprint for marketing professionals to deliver the best results from their digital marketing campaigns.
Subject
Marketing / General
E-Commerce
Internet Marketing,
Commerce
Publisher
Kogan Page
Date
2022
Format
PDF
Language
English
Type
Text