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Mediation role of brand preference on bank advertising and customer loyalty: A developing country perspective
Purpose
The purpose of this paper is to investigate the mediating role of brand preference on the relationship between bank advertising and customer loyalty in Ghana’s banking industry.
Design/methodology/approach
A total number of 600 respondents…
The purpose of this paper is to investigate the mediating role of brand preference on the relationship between bank advertising and customer loyalty in Ghana’s banking industry.
Design/methodology/approach
A total number of 600 respondents…
Measuring the Success Factors for Enterprise Resource Planning Implementation: A Case Study of Ghana Airport Company Limited
Paradigm shift has brought about a change in business environment and companies such as Ghana Airport Company Ltd cannot be left out once the company is with the quest to achieve more in their field of business. Because of the change in the business…
Matrix effects on flavour volatiles release in dark chocolates varying in particle size distribution and fat content using GC–mass spectrometry and GC–olfactometry
Influences of matrix particle size distribution (PSD) (18, 25, 35 and 50μm) and fat content (25%, 30% and 35%) on flavour release of dark chocolate volatiles were quantified by static headspace gas chromatography using GC–MS. Sixty-eight (68) flavour…
