Browse Items (644 total)

The purpose of this study is to examine the factors that influence strategic marketing in relation to profitability in rural banking in Ghana. The research was conducted to see how management and employees follow strategic marketing programmes in…

The study aims to test the effectiveness of the Ghana Microfinance Policy of 2006 set up to support women and youth through access to credit. Our results show that, after controlling for a large number of variables, female and young entrepreneurs are…

This paper evaluates the effects of the government's COVID-19 economic stimulus and relief package (emergency/one-off income grant of ND750) on household food security in Namibia during the period of the lockdown. The analysis reveals that a…

This study examined the nexus between capital structure and the financial sustainability of 28 listed non-financial firms in Ghana. Panel data for the period 2008 to 2019 was used for the analysis. From the results, the panel studied was…

Strategic marketing of higher education encompasses the efforts made by tertiary or higher education institutions to develop a better understanding of the needs of their prospective customers in order to design products and services to meet and…

This book explores the challenges and precarity of higher education post-pandemic, explicitly focusing on higher education in emerging countries. Looking beyond the pandemic, the editors and contributors provide a holistic view of the residual…

Brands are important for both consumers and frms. While strong brands
bring fnancial benefts to frms and help them diferentiate themselves
from competing products, it also gives assurance to consumers and helps
assuage the tension involved in…

This chapter offers an overview of important aspects of how public sector entities across the African continent are leveraging digital and social media channels to achieve various strategic ends, including enhancing public communication, more…

This chapter highlights the potential of an unexplored African Professional Football League to leverage its brand through effective marketing communications. The chapter is primarily documentary analysis-driven, drawing upon a mixture of official…