Browse Items (644 total)
- Collection: Faculty of IT Business
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The relationship between social interactions, trust, business network, external knowledge access and performance: a study
of SMEs in Ghana
Purpose – The purpose of this paper is to examine the role of social interaction ties, trust and business
networks in the acquisition of foreign business knowledge and foreign institutional knowledge. It also
assesses the effect of these types of…
networks in the acquisition of foreign business knowledge and foreign institutional knowledge. It also
assesses the effect of these types of…
Internet browsing behavior: a case study of executive postgraduate students in Ghana
Abstract
This paper examines the motivation for Internet browsing amongst Executive MBA (EMBA) students at the
University of Ghana Business School. It underscores the importance of the environmental influences on the
social, academic and…
This paper examines the motivation for Internet browsing amongst Executive MBA (EMBA) students at the
University of Ghana Business School. It underscores the importance of the environmental influences on the
social, academic and…
Managing market innovation for competitive advantage: how external dynamics hold sway for financial services
Abstract: From the complexity theory, it is argued that external factors largely determine the effectiveness of firm-level strategies. Hence, firms must seek to align their strategies such as market innovation with the prevailing business environment…
Understanding the market in higher education in Africa
Marketisation is the application of economic theory to the practice of higher education. This is
based on the fundamental notion of the primacy of the market as a tool for business and
strategic decisions. The market is the primary unit of focus as…
based on the fundamental notion of the primacy of the market as a tool for business and
strategic decisions. The market is the primary unit of focus as…
Marketing horti-tourism and rural development for leveraging tourism agenda 2030: a perspective article
Purpose – This paper aims to draw the attention of the academic scholars to how marketing of hortitourism can take action to contribute to tourism agenda 2030.
Design/methodology/approach – Reviewing literature on tourism, this paper builds a case…
Design/methodology/approach – Reviewing literature on tourism, this paper builds a case…
Short video narratives, brand equity dimensions and hortitourism patronage: does real-world video matter?
Purpose – Using the transportation theory, and the brand equity model, this study aims to examine how short
video narratives from a tourist perspective increased brand equity dimensions which could lead to intention to
patronise. Further, the study…
video narratives from a tourist perspective increased brand equity dimensions which could lead to intention to
patronise. Further, the study…
Corporate social responsibility reporting of banks operating in Ghana
This study seeks to track corporate social responsibility (CSR) reporting of local and foreign banks in Ghana from 2010-2014 financial year ends. Employing a qualitative approach, data used were only annual reports sourced from selected banks’…
Artificial intelligence: a catalyst to organizational learning and development in 21st century
Artificial intelligence is often observed as a means to automate operations, not as a device to
enhance and support human workers. When human and artificial capitals have the capability
to not only generate efficiencies within business practices,…
enhance and support human workers. When human and artificial capitals have the capability
to not only generate efficiencies within business practices,…