Dublin Core
Title
Internet browsing behavior: a case study of executive postgraduate students in Ghana
Creator
Robert Ebo Hinson
Description
Abstract
This paper examines the motivation for Internet browsing amongst Executive MBA (EMBA) students at the
University of Ghana Business School. It underscores the importance of the environmental influences on the
social, academic and professional use of the Internet by executive masters students in Ghana. This paper is
executed via a qualitative research design. Data for the study was gathered through structured focus group
interviews with 24 Executive Master of Business Administration (EMBA) students of the University of Ghana
Business School. The study revealed that students browse the Internet for social, academic and professional
purposes. The social use of the Internet includes sending and receiving email, socializing through Facebook,
chatting, and making new friends. Professionally, students browse the Internet to obtain trade information,
interact with clients, check on conference alerts, and access databases of clients. The academic motivations
for browsing the Internet include research, getting access to academic journal databases, interacting with
lecturers and supervisors, registering for professional courses and obtaining information on specific courses
of study
This paper examines the motivation for Internet browsing amongst Executive MBA (EMBA) students at the
University of Ghana Business School. It underscores the importance of the environmental influences on the
social, academic and professional use of the Internet by executive masters students in Ghana. This paper is
executed via a qualitative research design. Data for the study was gathered through structured focus group
interviews with 24 Executive Master of Business Administration (EMBA) students of the University of Ghana
Business School. The study revealed that students browse the Internet for social, academic and professional
purposes. The social use of the Internet includes sending and receiving email, socializing through Facebook,
chatting, and making new friends. Professionally, students browse the Internet to obtain trade information,
interact with clients, check on conference alerts, and access databases of clients. The academic motivations
for browsing the Internet include research, getting access to academic journal databases, interacting with
lecturers and supervisors, registering for professional courses and obtaining information on specific courses
of study
Publisher
sagepub.co.uk/journalsPermissions.nav
Date
2011
Source
https://journals.sagepub.com/doi/pdf/10.1177/0266666911414382
Language
English