Browse Items (643 total)
- Collection: Faculty of IT Business
Sort by:
Marketing horti-tourism and rural development for leveraging tourism agenda 2030: a perspective article
Purpose – This paper aims to draw the attention of the academic scholars to how marketing of hortitourism can take action to contribute to tourism agenda 2030.
Design/methodology/approach – Reviewing literature on tourism, this paper builds a case…
Design/methodology/approach – Reviewing literature on tourism, this paper builds a case…
Marketing Practices of Rural Micro and Small Businesses in Ghana: The Role of Public Policy
Using social identity theory and social capital theory as a backdrop to understand the context of subsistence marketplaces, this
study investigates how rural micro and small businesses engage in marketing practices and how poverty reduction policies…
study investigates how rural micro and small businesses engage in marketing practices and how poverty reduction policies…
Mediation role of brand preference on bank advertising and customer loyalty: A developing country perspective
Purpose
The purpose of this paper is to investigate the mediating role of brand preference on the relationship between bank advertising and customer loyalty in Ghana’s banking industry.
Design/methodology/approach
A total number of 600 respondents…
The purpose of this paper is to investigate the mediating role of brand preference on the relationship between bank advertising and customer loyalty in Ghana’s banking industry.
Design/methodology/approach
A total number of 600 respondents…
Microeconomic determinants of privates of private inward remittances to households in Ghana: a case study
This paper examined the microeconomic determinants of inward remittances of migrants to their respective households at home. It looked at the likelihood that a migrant will remit home with regards to the household size, the monthly income of the…
Microfinance and credit rationing in Ghana: Does the microfinance type matter?
This study sets out to examine the extent to which access to credit and credit rationing are influenced by the microfinance type based on the major factors determining micro, small and medium enterprises’ access to credit from microfinance…
Microfinance and credit rationing: does the microfinance type matter?
This study sets out to examine the extent to which access to credit and credit rationing are influenced by the microfinance type based on the major factors determining micro, small and medium enterprises’ access to credit from microfinance…
Microfinance and credit rationing: does the microfinance type matter?
Abstract© 2017,© 2017 Informa UK Limited, trading as Taylor & Francis Group. This study sets out to examine the extent to which access to credit and credit rationing are influenced by the microfinance type based on the major factors determining…
Minding the Gap: An assessment of the quality of course
information available on the websites of African Universitie
Deciding which university to attend and what course to study are essential choices for
prospective students. Given Universities’ websites have been considered a vital source of
information for prospective students, this study explores the quality…
prospective students. Given Universities’ websites have been considered a vital source of
information for prospective students, this study explores the quality…