Non-empirical analysis of the relationship between personal branding and individual performance

Non-empirical analysis of the relationship between personal branding and individual performance

George Kofi Amoako, Geoffrey Kwasi Adjaison

This paper develops a conceptual framework through non-empirical analysis to validate the relationship as well as the role of personal branding in individual performance and career success; thus outlining the relevance of personal branding in performance management and also the measures of individual performances. Bodies of literature made up of personal branding, employee performance and organizational performance were used. This paper subjects the statements made by researchers on performance and personal branding to critical scrutiny. The model in this paper suggest that there is a positive relationship between personal branding and personal performance. The paper found out that to attain or maintain the degree or level of personal branding, certain key moderators and performance measures must be taken into consideration.

Nova Science Publishers, Inc.

2012

https://scholar.google.com/citations?view_op=view_citation&hl=en&user=hXmr_bYAAAAJ&cstart=20&pagesize=80&citation_for_view=hXmr_bYAAAAJ:roLk4NBRz8UC

English