Browse Items (645 total)

This study investigates the impact of country of origin (COO) on consumer attitudes and brand evangelism in Ghana’s telecommunications industry. The research uses a multi-study approach, examining three telecom brands (A, B, and C) in Ghana. The data…

Micro and small women entrepreneurs’ participation in commercial banks’ credit markets remains a huge challenge even after the liberalization of the financial sector. The present study sought to examine factors that influence gender participation in…

This paper seeks to analyze the information flow between the Bourse Régionale des Valeurs Mobilières (BRVM) and Environmental, Social, and Governance (ESG) stocks, focusing on the time and frequency domains. By studying these aspects, we aim to gain…

In the twenty first century Africa has seen an increased momentum and an infusion of economic vibrancy in various sectors of the economy. In most of the countries there has been the development of a strong private sector participation in business and…

Innovation is a natural part of all human societies. Africans are probably more innovative than other races, if necessity is the mother of inventions, and yet have realised the least benefits from the exploitation of innovation in the performance of…

This study aims to assess the effect of institutional strategies on the development of employability skills, mediated by graduate capital forms among business education students in some selected public and transnational universities in Ghana.…

Relationship marketing serves the purpose of building a long-term relationship with business partners in order to minimize switching behavior and increase intention to continue business. This study assessed the relationships between relationship…

Choice and decision-making in higher education have become significant areas of endeavour internationally. The rise of neoliberalism and the market in higher education seem to have fuelled this growth. Simultaneously, there has been an increase in…

Abstract
This paper examines the motivation for Internet browsing amongst Executive MBA (EMBA) students at the
University of Ghana Business School. It underscores the importance of the environmental influences on the
social, academic and…

Interrogation of dialogic potential of
university websites in Ghana