Browse Items (644 total)

This study conceptualises ethical consumption and climate change mitigation strategies by exploring the hospitality industry's challenges, solutions and practices. The study selected articles on ethical and climate change issues from the Scopus and…

The study examined the relationship between apparel fashion entrepreneurs’ personal attitudes, values, role perceptions, and brand image formation, focussing on the moderating role of brand ambidexterity. A cross-sectional and quantitative research…

Corporate reputation captures a combination of social and economic contributions that a firm makes to its different stakeholders. Besides other favourable outcomes, a positive reputation allows a firm to bond customers and charge premium prices,…

The purpose of this chapter is to investigate factors that influence corporate governance issues in Africa and Ghana in particular. Good corporate governance is a key part of any organization that has and wants to maintain confidence, integrity, and…

The purpose of this article is to report as a study to help understand the overall role of strategic corporate social responsibility (CSR) in organizational performance. The treatment of the paper is through the review of the well-known research…

This chapter proposes that customer relationship management (CRM) activities of firms do have influence on trust developed by customers on digital platforms of firms. Similarly, e-commerce activities also impact the trust of customers on the digital…

The presence of the COVID-19 pandemic has deepened the need for businesses to reconsider their marketing strategies for survival. This has become necessary due to the shift in consumer habits and demands as a consequence of the crisis. The lockdown…

Purpose Digital tourism has drawn the attention of researchers around the globe. This study aims to assess the digital tourism experience for tourist site revisit from an emerging market perspective. Design/methodology/approach Anchored on the social…

Purpose This study seeks to assess the mediating role of financial service branding on investment decisions from the perspective of financial service investors. Design/methodology/approach Field data were obtained from 403 individuals and corporate…

Corporate entrepreneurship has gained attention from both academics and practitioners due to its significant contribution to economic growth and overall firm performance. Nevertheless, the corporate entrepreneurship literature is evolving, with…