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  • Collection: Faculty of IT Business

Fundamentals of Successful Marketing is an open educational resource (OER) published by the University of Waikato. This book is designed to deliver foundational concepts, terms, and frameworks commonly needed in an introductory course on marketing.

This open textbook for Global Business was developed through a Round 14 Textbook Transformation Grant. Topics covered include the global context of business, currency, supply chains, legal systems, culture and values, financial markets, economic…

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