This study investigates the Ghanaian retail sector, with particular focus on shopping malls and the behaviour of their patrons i.e. the shoppers. The study reveals eight (8) key mall visitation motivations and five (5) key shop attributes that…
Electronic Commerce is growing steadily in Ghana. This has come as a result of the exponential growth of internet access and related applications especially among the middle class in Ghana. The proliferation notwithstanding, internet business comes…