Browse Items (2845 total)

Purpose This study seeks to assess the mediating role of financial service branding on investment decisions from the perspective of financial service investors. Design/methodology/approach Field data were obtained from 403 individuals and corporate…

Corporate entrepreneurship has gained attention from both academics and practitioners due to its significant contribution to economic growth and overall firm performance. Nevertheless, the corporate entrepreneurship literature is evolving, with…

This article explores key dimensions of stakeholder management in Africa, including local partnerships, social impact initiatives, cultural diversity adaptability, and data analytics’ role in decision-making. It also compares the effectiveness of…

Of rapidly growing importance to practitioners and scholars is customer brand engagement and customer experience. The study examines the mediating effect of online brand engagement in the relationship between customer satisfaction, electronic…

The coronavirus disease 2019 pandemic posed a big obstacle for nations as it affected the anticipated cash flows from the tourism and hospitality industry. Many tourist destinations have suffered as a result of the coronavirus disease 2019 crisis.…

The healthcare sector in Ghana is undergoing significant transformation, driven by the rapid adoption of digital technologies. This study explores the intricate relationships between digital transformation, technological readiness, leadership…

This paper aims to show how important it is for Higher Educational Institutions (HEIs) to be involved in the Continuous Professional Development (CPD) of alumni. The authors provide a model to show the value added to the product by CPD. This paper…

Employees can be made ambassadors of organisations if well motivated. Employees who have bought into the vision of organisation can bring about positive change management. There are a number of factors that can affect the brand of a company. These…

This paper aims to report as a study that contributes to the understanding of the roles of strategic corporate social responsibility (CSR) in overall organisational performance. The approach to the paper was by the review of acclaimed researches with…

Christopher Boachie and George K. Amoako intRodUction statistics represents that body of methods by which characteristics of a population are inferred through observations made in a representative sample from that population. since scientists rarely…