Browse Items (2920 total)

Short video narratives, brand.pdf
Purpose – Using the transportation theory, and the brand equity model, this study aims to examine how short
video narratives from a tourist perspective increased brand equity dimensions which could lead to intention to
patronise. Further, the study…

Vasilii Erokhin (editor), Gao Tianming (editor), Jean Vasile Andrei (editor) - Shifting Patterns of Agricultural Trade_ The Protectionism Outbreak and Food Security-Springer (2021).pdf

(Science for Sustainable Societies) Osamu Saito - Sharing Ecosystem Services_ Building More Sustainable and Resilient Society-Springer (2020).pdf

Binlei Gong - Shale Energy Revolution_ The Rise and Fall of Global Oil and Gas Industry-Springer Singapore_Springer (2020).pdf

Alan Wilson et al. - Services Marketing-Zeithaml (2018).pdf

(Lecture Notes in Computer Science, 13738) Wang Qingyang, Liang-Jie Zhang - Services Computing – SCC 2022_ 19th International Conference Held as Part of the Services Conference Federation, SCF 2022 Ho.pdf

Service recovery performance and repurchase intentions_ the mediation effect of service quality at KFC.pdf
Purpose
This paper investigates the effects of service quality on customer satisfaction and repurchase intentions among customers of the KFC Fast Food Restaurant Chains.
Design/methodology/approach
In total, 500 randomly sampled KFC restaurant…

This study investigate how service recovery affect customer loyalty of Uber customers in Ghana and how trust mediate the relationship between recovery and customer loyalty. With the aid of quantitative research design, data was collected from 601…

Service quality affecting student satisfaction in higher education institutions in Ghana.pdf
Higher education stakeholders have re-strategized to identify the unique competitive causes of comfortability among students’ satisfaction. Student satisfaction has been largely observed in the literature as a significant strategy and competitive…

Service quality affecting student satisfaction in higher education institutions in Ghana.pdf
Higher education stakeholders have re-strategized to identify the unique competitive causes of comfortability among students’ satisfaction. Student satisfaction has been largely observed in the literature as a significant strategy and competitive…
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