Browse Items (2905 total)

Micro Small and Medium Enterprises (MSMEs) are considered the most enterprises that create jobs in the country when running consistently and very well leading to the achievement of high Gross Domestic Product (GDP) reflecting in the macro economy.…

This book explores the ways in which the environmental factor of advertising can influence children’s food choice and health status, and how it contributes to the significant public health issue of childhood obesity.

Food Advertising and Childhood…

The main goal of the research was to explore the lived experiences of Ghana's ICT in Education Policy makers and their impact on ICT education in Ghana. The research used Odorgonno Senior High School (OSHS) as a case study to ascertain how ICT is…

Advances in technology and changes in consumer buying patterns have forced businesses to alter their traditional marketing approach to incorporate contemporary ideologies that will drive customer satisfaction, meet societal expectations, and boost…

Daily transformational leadership behavior encourages employee work engagement. Psychological contract fulfilment significantly enhances employees' and affect employees’ attitude, behavior, engagement and performance in general. The study sought to…

Branding is an increasingly important part of business strategy for all types of businesses, including start-ups, SMEs, NGOs, and large corporations. This textbook provides an introduction to brand management that can be applied to all these types of…

The role of traditional leaders (chiefs) in national development in Africa continues to generate significant debate among academics, especially those in the political science, anthropology, and economics literature. Chiefs are seen as local…

The study investigates the relationship between responsible leadership and satisfaction, and how work-life balance mediates the relationship. From the literature, it was established that responsible leaders are likely to balance the work and life…

The present study examines the relationships among convenience factors, trust, self-efficacy,
shopping value, customer satisfaction (CS), and continuous use intention (CUI) in the context of
consumer behaviour within mobile shopping environments.…

Effective leadership is viewed as a vital catalyst for efficient employee performance in every organisation (Dinibutun, 2020). This is more so when employees are well engaged. Despite the growing attention paid by scholars to the role of leadership…