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Digital payments and financial wellbeing of the rural poor: The moderating role of age and gender
This study aimed to evaluate the financial wellbeing experiences of digital payment systems in Ghana, an emerging economy, using a case study with special emphasis on gender and age. Quantitative data were obtained from customers and mobile money…
Improving customer service in the banking industry-case of Ghana Commercial Bank (GCB)-Ghana
Customer service has become so vital and significant to consider especially in the financial business sector whether locally or globally. As banks continue to provide an increasing number of financial services and products, they face the challenge of…
Re-imagining Educational Futures in Developing Countries
Although all universities across the world are facing similar challenges due to the
global pandemic, universities from emerging countries have inherent challenges
that present an additional complexity to the way they can manage the impact…
global pandemic, universities from emerging countries have inherent challenges
that present an additional complexity to the way they can manage the impact…
Online innovation and repurchase intentions in hotels: the mediating effect of customer experience
Purpose
This study investigates how customer experience mediates the relationship between online innovation and repurchase intention in the hotel industry in Ghana.
Design/methodology/approach
Data was collected from 167 clients from a two-star…
This study investigates how customer experience mediates the relationship between online innovation and repurchase intention in the hotel industry in Ghana.
Design/methodology/approach
Data was collected from 167 clients from a two-star…
Relationship marketing and customer satisfaction in the Ghanaian hospitality industry: An empirical examination of trust and commitment
Purpose
The purpose of this paper is to investigate how relationship marketing practice can lead to customer satisfaction in the current practices in the hotel industry in Ghana. Globally, the hospitality industry ranks as one of the most…
The purpose of this paper is to investigate how relationship marketing practice can lead to customer satisfaction in the current practices in the hotel industry in Ghana. Globally, the hospitality industry ranks as one of the most…
Mediation role of brand preference on bank advertising and customer loyalty: A developing country perspective
Purpose
The purpose of this paper is to investigate the mediating role of brand preference on the relationship between bank advertising and customer loyalty in Ghana’s banking industry.
Design/methodology/approach
A total number of 600 respondents…
The purpose of this paper is to investigate the mediating role of brand preference on the relationship between bank advertising and customer loyalty in Ghana’s banking industry.
Design/methodology/approach
A total number of 600 respondents…
Relationship Marketing and Repurchase Intention in Ghana’s Hospitality Industry: An Empirical Examination of Trust and Commitment
Globally, the hospitality industry ranks as one of the most competitive business sectors, with competing organizations relying on a cocktail of strategies such as relationship marketing to stay relevant, and attract and retain customers. This article…
Perceived firm ethicality and brand loyalty: the mediating role of corporate social responsibility and perceived green marketing
Purpose
This study aims to establish the link between business ethics and brand loyalty and to investigate the mediating role of corporate social responsibility (CSR) and United Nations Sustainable Development Goals (SDGs) such as green…
This study aims to establish the link between business ethics and brand loyalty and to investigate the mediating role of corporate social responsibility (CSR) and United Nations Sustainable Development Goals (SDGs) such as green…
Service recovery performance and repurchase intentions: the mediation effect of service quality at KFC
Purpose
This paper investigates the effects of service quality on customer satisfaction and repurchase intentions among customers of the KFC Fast Food Restaurant Chains.
Design/methodology/approach
In total, 500 randomly sampled KFC restaurant…
This paper investigates the effects of service quality on customer satisfaction and repurchase intentions among customers of the KFC Fast Food Restaurant Chains.
Design/methodology/approach
In total, 500 randomly sampled KFC restaurant…