Browse Items (2905 total)

Effect of QR code and mobile money on performance of SMEs in developing countries. The role of dynamic capabilities.pdf
The purpose of the study is to examine the effect of QR code payment and mobile money on the performance of SMES in developing countries and the moderating role of dynamic capabilities. A survey method was used to gather data from the target…

Recent unruly energy crisis Ghana is facing and ways to control it, has led to the completion of an extensive literature search both in the specific field of research (energy systems) and specific topic of research (energy demand and supply…

Corporate_social_responsibility_and_purchase_inten.pdf
Despite the growing practice of corporate social responsibility (CSR) within the telecommunications industry of Ghana, it has received limited research attention. Thus, the primary purpose of this study is to examine perceptions and expectations of…

GreenMarketingEBookJan2022.pdf
This chapter examines the effect of green advertising and packaging activities on sustainable competitive advantage—the mediation role of effective implementation strategies. The study proposes that corporate environmental activities such as green…

Entrepreneurial orientation, social media and SME performance_ an emerging economy perspective.pdf
Purpose
This study examines the role of social media adoption (SMA), opportunity recognition (OR) and opportunity exploitation (OE) in mediating the relationship between entrepreneurial orientation (EO) and the performance of newly established small…

An analysis of the impact of strategic marketing on profitability of rural banks–A case study of Dangme Bank.pdf
The purpose of this study is to examine the factors that influence strategic marketing in relation to profitability in rural banking in Ghana. The research was conducted to see how management and employees follow strategic marketing programmes in…

amoako-2021-distribution-intensity-and-purchase-behavior-mediating-role-of-brand-equity-in-oil-marketing-companies (2).pdf
The purpose of this research study is to investigate the relationship between distribution intensity and purchase behavior of customers in the downstream petroleum industry in Ghana mediated by brand equity. Brand equity components are brand…

This paper seeks to assess a sustainable waste management practices in a higher education institution of Ghana. The driving force for this research is the increase in the volumes of daily waste on university campuses as a result of increasing number…

Several articles exist on rhotrices as associative rhotrix theory and non-associative rhotrix theory. In this paper, we describe the structure of rhotrix type semigroups. Ultimately, we extend the work of Mohammed et al on rhotrix semigroup.

The purpose of this study is to provide insight into the critical success factors (CSFs) of a quasi-public institution in the delivery of projects, including the institutional structure of MiDA, processes and procedures affecting the successful…
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