Browse Items (2905 total)

Purpose: The purpose of this paper is to throw light on CSR activities of mobile telecommunication companies in Ghana. The major and minor players in the Mobile

This paper assesses the extent to which SG-SSB Bank Limited satisfies its customers in order to retain them and to identify the effects of customer service retention on the bank's fortunes. Regarding methodology of the study, a descriptive approach…

This book chapter is aimed at finding out how SMEs in Ghana employ electronic customer relationship management (E-CRM) to improve their business performance. Case studies were used and five companies were selected and their managers interviewed. The…

This study sought to investigate and understand customer behaviour that determines attitudes in relation to SMS advertising and purchase intentions in Ghana. The quantitative method was used with simple random sampling technique in selecting the…

Despite the burgeoning studies on corporate social responsibility (CSR), little is known about how its three dimensions (i.e., environmental, ethical, and social) influence brand performance. This article examines how corporate social responsibility…

This study presents some left restriction semigroups LRS in partial transformation PJ {3,4,5,6,7,8,9,10} and computed the kernels K (PJ {3,4,5,6,7,8,9,10}) for each element of LRS in PJ X .

Innovation is a natural part of all human societies. Africans are probably more innovative than other races, if necessity is the mother of inventions, and yet have realised the least benefits from the exploitation of innovation in the performance of…

The usage of digital marketing has significantly changed how firms, businesses, and marketers engage with their buyers. Digital platforms such as Facebook, Google, YouTube, Twitter, Instagram, and many others are utilized in an attempt to offer…

In this paper, we study U-ample I-semigroups and obtain its structure theorem. It is proved that a semigroup is a U-ample I-semigroup if and only if it can be expressed by W GBR (M, θ), namely, the weakly generalized Bruck-Reilly extension of a…

This study was designed to investigate the sustainability of using biomass as fuel for industrial boilers within the manufacturing sector, with particular reference to Cargill Ghana Limited, located within the Free zones enclave of Tema. The research…