Dublin Core
Title
Applied Business Analytics for Marketing Decision-Making
Creator
Jose Mendoza
Description
Applied Business Analytics for Marketing Decision-Making is an applied textbook designed to help students use data, analytical methods, and visualization to support marketing and business decisions. Written for graduate students in marketing, integrated marketing, business analytics, and related professional programs, the book assumes limited prior experience with programming or statistics and emphasizes conceptual understanding, practical application, and managerial interpretation.
Subject
Business Analytics and Data Visualization
Publisher
New York University
Date
2026
Format
PDF
Rights
This work is licensed under a Creative Commons Attribution 4.0 International License.
Language
English
Type
Text