Dublin Core
Title
Introduction to Advertising: Advertising Practices
Creator
Agnieszka Chwialkowska
Description
This open textbook for Introduction to Advertising was created under an Affordable Materials Grant. The textbook includes supplementary study guides, slide decks, and assignments.
Subject
Marketing and Promotion Management
Publisher
University System of Georgia
Date
2023
Format
PDF
Rights
This work is licensed under a Creative Commons Attribution-NonCommercial-Share Alike 4.0 International License.
Language
English
Type
Text