Dublin Core
Title
Strategic Management
Creator
Kennedy B. Reed
Description
Strategic Management offers an introduction to the key topics and themes of strategic management. The authors draw on examples of familiar companies and personalities to illustrate the different strategies used by today’s firms—and how they go about implementing those strategies. Students will learn how to conduct a case analysis, measure organizational performance, and conduct external and internal analyses. In short, they will understand how organizations operate at the strategic level to be successful.
Subject
Management
Publisher
Virginia Tech Publishing
Date
2020
Format
PDF
Rights
This resource is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License
Language
English
Type
Text