Determinants of behavioral intentions of ‘Generation-Y’adoption and use of computer-mediated communication tools in Ghana

Determinants_of_Behavioral_Intentions_of_compressed.pdf

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Title

Determinants of behavioral intentions of ‘Generation-Y’adoption and use of computer-mediated communication tools in Ghana

Creator

Patrick Acheampong, Li Zhiwen, Frank Boateng, Adelaide Brenya Boadu, Anthony Akai Acheampong

Description

The ubiquitous nature of information and communication technology can be a very reliable conduit that enables people to share and deliver messages even when they are geographically unbounded. Today, the unbounded nature of the internet has facilitated computer-mediated communication. The emergence of mediated communication tools such as QQ, Wechat, Whatsapp etc have eventually drifted the attention of a whole generation from making phone calls to text messaging. We sampled 1823 students from 15 tertiary institutions across the ten regions of Ghana to answer a question designed on the UTAUT 2 model. Our objective was to determine the distinctive factors influencing the adoption and use of these computermediated communication tools among this category of respondents and the presence of intervening mechanism with their identifiable effects. We noted that the odds ratio of 1.751 and a confidence interval of 95%, suggest that females were more likely to use computer mediated communication tools than their male counterparts at a confidence interval of 95%(Sig= 0.002). Similarly, the age group (18-25 years) were 0.726 more likely to use computer mediated communication tools than elderly ones and this was statistically significant at 95% confidence interval (p-value= 0.000). Similar significant values were recorded for all the items of UTAUT 2 and perceived convenience.

Date

2017

Source

https://scholar.google.com/citations?view_op=view_citation&hl=en&user=KuGpI3oAAAAJ&citation_for_view=KuGpI3oAAAAJ:dhFuZR0502QC

Language

English