Dublin Core
Title
The role of corporate social responsibility in business sustainability
Creator
George Kofi Amoako
Description
CSR is important not just because it helps businesses to help society and communities but because it can help firms to build trust and identify with the needs of communities. Establishing and keeping trust with customers, communities and regulators isn’t simple and can be easily damaged or lost. To be successful in the long-term, firms need to think beyond what’s affecting them today to what’s going to happen tomorrow. This isn’t just about addressing changes to technology or the needs of customers, but also taking into account alterations in social, environmental and governance issues A couple of studies in the past revealed that reputation and competitive advantage are the results of increased customer satisfaction after engaging in CSR . This study adds to knowledge by suggesting that Corporate strategy, Human resource strategy, Research and development strategy and Product strategy can …
Publisher
Springer International Publishing
Date
2021
Source
https://link.springer.com/chapter/10.1007/978-3-030-62501-6_11
Language
English