Dublin Core
Title
Conceptualizing post-COVID 19 tourism recovery: A three-step framework
Creator
Esi Akyere Mensah, Kwaku Adutwum Boakye
Description
The hospitality, travel, tourism, and events industry remains one of the hardest-hit casualties of the COVID-19 pandemic. This conceptual paper examines responses to COVID-19 by the government of Ghana and its implication for tourism businesses. It discusses weaknesses exposed, and lessons learned by practitioners because of COVID-19. The paper discusses the lack of a centralized database, lack of insurance, and insufficient financial reserves which have left the industry vulnerable in the wake of the pandemic. Based on these, the paper proposes that the Ghanaian tourism industry be sustained by the use of digitalization, social media, and a revived domestic tourism industry. The paper recommends a three-step recovery model based on the reinvention of domestic tourism and concludes by highlighting the possible transformation of the industry as well as the need for a concerted, all-encompassing effort …
Publisher
Routledge
Date
2023
Source
https://scholar.google.com/citations?view_op=view_citation&hl=en&user=UelpwsoAAAAJ&citation_for_view=UelpwsoAAAAJ:hqOjcs7Dif8C
Language
English