Dublin Core
Title
Two-way communication
on bank websites in Ghana:
A data triangulation approach
on bank websites in Ghana:
A data triangulation approach
Creator
Robert Ebo Hinson
Description
The objective of the study was to assess how banks adopt a two-way communication approach in communicating with their customers. It further examined the difference that exists between the websites of locally and
foreign owned banks operating in Ghana with respect to their dialogic potentials. The study employed both
quantitative and qualitative approaches. Data was obtained from the contents of the websites as well as from
customers of the banks considered. A two-sample t-test was used to test the hypotheses. The results show
that all the banks incorporate ease of interface, usefulness of information and conservation of visitors’ features
in their websites. Again, the results show that significant differences exist between locally-owned banks and
foreign-owned banks with regards to user perceptions of the conservation of visitors’ principles on bank websites. The findings are that user perceptions must be taken into consideration in the development of websites. Firms should avoid the temptation of blindly imitating other websites without considering the input
of specific users and other stakeholders. The novelty of the research stems from the data triangulation
approach used.
foreign owned banks operating in Ghana with respect to their dialogic potentials. The study employed both
quantitative and qualitative approaches. Data was obtained from the contents of the websites as well as from
customers of the banks considered. A two-sample t-test was used to test the hypotheses. The results show
that all the banks incorporate ease of interface, usefulness of information and conservation of visitors’ features
in their websites. Again, the results show that significant differences exist between locally-owned banks and
foreign-owned banks with regards to user perceptions of the conservation of visitors’ principles on bank websites. The findings are that user perceptions must be taken into consideration in the development of websites. Firms should avoid the temptation of blindly imitating other websites without considering the input
of specific users and other stakeholders. The novelty of the research stems from the data triangulation
approach used.
Publisher
sagepub.co.uk/journalsPermissions.nav
Date
2015
Source
https://journals.sagepub.com/doi/pdf/10.1177/0266666915605556
Language
English