Dublin Core
Title
Stakeholder Involvement in Social Marketing
Creator
Robert Ebo Hinson
Description
This book was inspired by the many conversations we had with Dr. Nuray
Buyucek during her doctoral research at Social Marketing @ Griffith. Nuray,
following the completion of her PhD, embarked on a career in government,
and her work commitments did not allow her to continue working with us
to bring her concept for this book to reality. We would like to acknowledge
Nuray’s contribution in the process of converting our conversations into a book
proposal. Further, we would like to thank staff at Routledge for creating the
opportunity for us to deliver this book. Your enthusiasm for our idea and
support from the first conversation over a year ago made our work much easier.
We also want to acknowledge the work of the reviewers who each patiently
provided their constructive feedback on every chapter – it is possible to deliver
books like this one only because of our supportive colleagues who are always
willing to give us a few hours of their time so that we and all contributing
authors can benefit from your expertise and experience. Finally, this book
would not be possible without hard work and dedication of all contributing
authors, who willingly shared their knowledge of stakeholder involvement in
social marketing programmes
Buyucek during her doctoral research at Social Marketing @ Griffith. Nuray,
following the completion of her PhD, embarked on a career in government,
and her work commitments did not allow her to continue working with us
to bring her concept for this book to reality. We would like to acknowledge
Nuray’s contribution in the process of converting our conversations into a book
proposal. Further, we would like to thank staff at Routledge for creating the
opportunity for us to deliver this book. Your enthusiasm for our idea and
support from the first conversation over a year ago made our work much easier.
We also want to acknowledge the work of the reviewers who each patiently
provided their constructive feedback on every chapter – it is possible to deliver
books like this one only because of our supportive colleagues who are always
willing to give us a few hours of their time so that we and all contributing
authors can benefit from your expertise and experience. Finally, this book
would not be possible without hard work and dedication of all contributing
authors, who willingly shared their knowledge of stakeholder involvement in
social marketing programmes
Publisher
Routledge
Date
2021
Source
file:///C:/Users/Afriyie/Downloads/10.4324_9780429055898_previewpdf.pdf
Language
English