The Way Forward for the Use of Social Media in the Public Sector in Africa

The Way Forward for the Use of Social Media in the Public Sector in Africa

Robert Ebo Hinson

This chapter offers some reflections on the use of social media public sector organisations in Africa. The first part proposes some social media use strategies that can guide the use of the technologies to achieve intended objectives. The chapter recommends that governments must develop a social media policy for public sector organisations to use as a guide. The use of social media to attain communication objectives and enhance political participation are also proposed. The chapter recommends that social media platforms can be used to promote the delivery of e-government services in Africa. The last part of the chapter provides some tips for using social media proposed by Kaplan to enhance the effectiveness of using the technology by public sector organisations in Africa.

First Online

2023

https://link.springer.com/chapter/10.1007/978-3-031-22642-7_7