Dublin Core
Title
Exploring factors influencing student choice in Africa:
Introduction to Edited Collection
Introduction to Edited Collection
Creator
Robert Ebo Hinson
Description
Universities in Africa are witnessing unprecedented growth; The government is establishing more
universities, and private institutions are also coming on board to meet the growing demands for
university places. As well as the increasing numbers of universities in Africa, there are also
international partnerships with universities in Europe and America, while some other universities
are opening campuses in Africa. Due to this increase, prospective university students have an
increasingly wide range of choices. Understanding this student choice is essential for the marketing
strategies of the universities. This process has been extensively researched in literature. This
plethora of knowledge, however, has focused on developed countries, leaving a gap in our
knowledge about student choices in Africa. This chapter introduces the coverage and contents of
the edited book which explores student choices in Africa. This book on Higher Education
Marketing in Africa - Explorations on Student Choice focuses on different factors that influence
the choice of prospective students in Africa to study at a particular university. The authors have
covered different geographies on the continent and employed different methodological approaches
to reach their study conclusions. The authors’ affiliations are also international in scope. The
collection reflects the diversity and breadth of current research within this stimulating and evolving
research area.
universities, and private institutions are also coming on board to meet the growing demands for
university places. As well as the increasing numbers of universities in Africa, there are also
international partnerships with universities in Europe and America, while some other universities
are opening campuses in Africa. Due to this increase, prospective university students have an
increasingly wide range of choices. Understanding this student choice is essential for the marketing
strategies of the universities. This process has been extensively researched in literature. This
plethora of knowledge, however, has focused on developed countries, leaving a gap in our
knowledge about student choices in Africa. This chapter introduces the coverage and contents of
the edited book which explores student choices in Africa. This book on Higher Education
Marketing in Africa - Explorations on Student Choice focuses on different factors that influence
the choice of prospective students in Africa to study at a particular university. The authors have
covered different geographies on the continent and employed different methodological approaches
to reach their study conclusions. The authors’ affiliations are also international in scope. The
collection reflects the diversity and breadth of current research within this stimulating and evolving
research area.
Source
https://gala.gre.ac.uk/id/eprint/26165/7/26165%20MOGAJI_Exploring_Factors_Influencing_Student_Choice_In_Africa_%28AAM%29_2019.pdf
Language
ENGLISH