Africa in the Age of Digitalisation

Africa in the Age of Digitalisation

Robert Ebo Hinson

This chapter explores the creative industries in Africa from a digital perspective. This ranges from digital advertising, design, fashion, film and music production to digital publishing and photography. There have been quite a range of innovative developments in the global value chain, which are also explored such as the deployment of artificial intelligence and augmented and virtual reality. Everything Digital – Fashion, Film, and Music production and distribution – is considered in the chapter. It also paves the way for further interrogation of the legal landscape and intellectual property challenges in the creative industries – which is the focus of Chapter 6.

Emerald Publishing Limited

2022

https://www.emerald.com/insight/content/doi/10.1108/978-1-80071-302-420211005/full/html

English