Dublin Core
Title
Green perceived value and consumer attitudes in the light of the SDGs: a replication study from a developing economy
Creator
Stephen Mahama Braimah, George Kofi Amoako, Aidatu Abubakari, George Oppong Appiagyei Ampong, Kwame Simpe Ofori
Description
Purpose
In the light of the UN’s Sustainable Development Goals, it is imperative for firms to adopt green practices. Green marketing is currently attracting the attention of people all over the world due to the growing awareness of the link between environmental catastrophes and unsustainable human activities. However, some aspects of green marketing, including green product experience, trust, satisfaction and loyalty, remain underexplored. This study aims to assess how green product experience and trust in green labelling influence perceived value, satisfaction and loyalty towards green products.
In the light of the UN’s Sustainable Development Goals, it is imperative for firms to adopt green practices. Green marketing is currently attracting the attention of people all over the world due to the growing awareness of the link between environmental catastrophes and unsustainable human activities. However, some aspects of green marketing, including green product experience, trust, satisfaction and loyalty, remain underexplored. This study aims to assess how green product experience and trust in green labelling influence perceived value, satisfaction and loyalty towards green products.
Publisher
Emerald Publishing Limited
Date
2022
Source
https://scholar.google.com/citations?view_op=view_citation&hl=en&user=NogL9W0AAAAJ&citation_for_view=NogL9W0AAAAJ:aqlVkmm33-oC
Language
English